If you were one of the 1,502,89 adults who tuned-in to a Las Vegas  radio station last week, it is likely you heard a commercial for Indeed.  That's because, last week, Indeed, the world's largest online job site was also radio's biggest advertiser.

The reason Indeed invested so heavily in radio advertising is that they have far more job openings posted on their than site than there are job-hunters to fill them. 

This is not unlike the predicament of Las Vegas small business owners who are also having difficulty finding and hiring qualified candidates.

What Indeed has figured out is that there are not enough unemployed people or disgruntled workers looking for jobs, especially among those in white-collar professions. So, the company is looking to attract what human resource experts call the 'passive job seekers'.

It turns out that advertising on Las Vegas radio is also the best way for any business owner to recruit, hire, and retain those passive, white-collar job seekers.

Forty-percent of contractors nationwide report that they have turned down jobs this year because they don't have enough skilled blue-collar workers.

The labor crunch isn't confined to construction. Overall, 79% of Nevada employers say they are having difficulty filling salaried and hourly craft positions. This includes truck drivers, plumbers, HVAC technicians, electrical workers, machinists, metal workers, landscapers, janitors, and health care workers.

In Clark County, for instance, there are not enough auto mechanics to fill more than 800 open jobs. These types of shortages are stunting many Las Vegas small business owners prospects for growth.

Local business owners can benefit from a study by The North Carolina Works Commission. The NCWC found that the recruitment efforts of many employers in that state are failing because they depend on hiring strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners still depend on hanging help-wanted signs.

What many business owners in the Valley have discovered is that the best way to recruit blue-collar workers is by advertising on Las Vegas radio stations.