Thousands of Las Vegas small business owners depend on radio advertising to claim their share of the $39.7 billion local consumers will spend this year. Cha-ching.

These advertisers have, typically, 30 or 60 seconds to convince the 1,502,898 listeners who tune-in to Las Vegas radio stations each week to become customers. So, it is essential to know how to use that time effectively.

Gathering a sample of 6003 respondents, Westwood One in partnership with audio testing experts Veritonic studied how different elements of award-winning radio commercials affect a listener's intent to buy the products or services advertised. 

Here are the results of the study that Las Vegas business owners could find useful.