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Best Way To Reach Las Vegas Halloween Shoppers

Sep 23, 2021 2:44:05 PM / by Larry Julius

Las Vegas business owners who sell goods and services related to Halloween can expect far more treat than trick this year.

Based on estimates from The National Retail Federation (NRF), Las Vegas consumers are expected to spend a record $70,549,708 on Halloween. This would be 19.3% more than was handed out in 2020.

The NRF estimates that 65% of consumers intend to celebrate Halloween or participate in Halloween activities this year, up from 58% in 2020 and comparable with 68% in 2019 before the COVID-19 pandemic.

The top ways consumers are planning to celebrate include handing out candy (66%), decorating their home or yard (52%), dressing in costumes (46%), carving a pumpkin (44%), and hosting or attending a party (25%).

Las Vegas small business owners looking to scare up a share of this Halloween cash will need to advertise to drive local consumers to their stores and websites. But, to make a difference, advertising needs to begin right away.

"This year consumers are shopping for Halloween items earlier than ever," says the NRF, "with 45% planning to shop in September or earlier and another 39% during the first two weeks of October."

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Topics return on investment, roi, radio advertising, retail, halloween, pet marketing, children, retail sales, retail stores, retailer, retail spending, pet owners, advertising return on investment

Advertising In Las Vegas: What's The Best Way To Reach Pet Owners?

May 12, 2021 4:26:15 PM / by Larry Julius

A surge in pet adoptions and sales during the pandemic has increased the number of pet owners in the Las Vegas area to 886,514, according to Nielsen.

As a result, the amount of money that will be spent in the Las Vegas area during 2021 on domestic dogs, cats, birds, ferrets, and other cuddly creatures will achieve a record-high $762 million. These figures are based on recent forecasts from The American Pet Products Association (APPA),

“We have reached a critical milestone in 2020, generating $103.6 billion in sales [in the U.S.],” said Steve King, President, and CEO of APPA. “We are bullish for the coming year, projecting growth of 5.8% - well above the historical average of 3 to 4%."

Las Vegas pet owners will be spending in four ways:

  1. Food & Treats which includes everything from canned and bagged food to biscuits and chewies.
  2. Veterinary Care and Product Sales which includes routine veterinary care, surgical procedures, and sales of pharmaceuticals and other products through veterinary clinics
  3. Supplies, Live Animals, and Over-The-Counter Medications which, in addition to dogs and cats. includes fish, birds, small animals, and reptiles. This also includes cages, food and water bowls, as well as leashes and collars.  OTC includes medications for allergy relief, gastric distress, and oral hygiene.
  4. Other includes services such as boarding, grooming, and pet sitting.

To capture a significant share of the local pet economy, local business owners who provide these four types of goods and services will need to advertise.  By almost any marketing metric, the best way to reach pet owners is by advertising on Las Vegas radio.

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Topics reach, return on investment, roi, radio advertising, millennials, effective radio advertising, retail, best way to advertise, pet marketing, reach and frequency, retail sales, retail stores, retailer, advertising reach, retail spending, dog owers, pet owners, cat owners

Marketing To Las Vegas Pet Owners: A Guide For Small Business Owners

Oct 22, 2019 5:32:00 PM / by Larry Julius

Las Vegas small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $465,000,000 this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how local spending on furry companions breaks down:

  • Food: $190,897,000
  • Supplies/OTC Medicine: $102,432,000
  • Vet Care: $116,400,000
  • Live Pet Purchases: $13,968000
  • Other Services: $41,904,000

The biggest month for sales of pet-related products and services in Las Vegas is, by far, December. That is when 10.5% of all annual spending happens in this category.

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Topics radio advertising, las vegas radio stations, internet advertising, social media advertising, newspaper advertising, retail, best way to advertise, consumer spending, facebook advertising, pet marketing

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