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B2B Advertising: Why Job Sites Depend On Las Vegas Radio

Sep 2, 2021 1:46:42 PM / by Larry Julius

If you were one of the 1.5 million adults who tuned in to Las Vegas radio last week, then chances are excellent that you heard advertising for ZipRecruiter.  That's because the company purchased 1,619 advertisements to air on local stations during the month of August, according to Media Monitors.

ZipRecruiter is an online recruitment site that helps companies of every size advertise open jobs. Overall, more than 2.8 million companies have posted an opening on ZipRecruiter.com

It is no wonder that ZipRecruiter and its competitors like Indeed have been making significant advertising investments on Las Vegas radio. Finding qualified workers is one of the toughest challenges facing local business owners. According to the Bureau of Labor Statistics, the number of job openings in the U.S. has reached a record high 10.1-million jobs with just not enough candidates to fill them.

If you've heard these commercials on Las Vegas radio, then you know that ZipRecruiter is not advertising to attract job seekers to its website.  Rather, the company's goal is to convince local business owners to buy help wanted ads from them.

So, why has ZipRecruiter chosen Las Vegas radio as a business-to-business (B2B) advertising resource?  The first reason is revealed in the first line of their commercial.

"According to research," says the announcer, "82% of people remember radio ads."

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Topics small business advertising, small business owner, radio advertising, las vegas small business owner, las vegas business owner, effective radio advertising, recruitment advertising, best way to advertise, small business, small business marketing, business to business, b2b, zip recruiter, indeed, advertising options

B2B Advertising In Las Vegas: Reaching The Decision Makers

Aug 27, 2020 1:32:29 PM / by Larry Julius

New data from the US Census Bureau has optimistic news for Clark County companies that sell business-to-business.

There are approximately 44,500 business establishments in the Las Vegas area, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 95% of all Las Vegas area firms.

During the week of April 39% of Las Vegas area small businesses reported temporary closures.  By July 1, the number dropped to 19%

Also, during that same week, 72% of Las Vegas small business owners were reporting decreases in revenue versus the prior week.  By the end of last week that number fell by over half.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in the Las Vegas area, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

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Topics return on investment, roi, small business advertising, small business owner, las vegas radio stations, las vegas small business owner, best way to advertise in las vegas, best way to advertise, small business, advertise on radio, small business marketing, business to business, b2b

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