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Advertising In Las Vegas: What's The Best Way To Reach Pet Owners?

May 12, 2021 4:26:15 PM / by Larry Julius

A surge in pet adoptions and sales during the pandemic has increased the number of pet owners in the Las Vegas area to 886,514, according to Nielsen.

As a result, the amount of money that will be spent in the Las Vegas area during 2021 on domestic dogs, cats, birds, ferrets, and other cuddly creatures will achieve a record-high $762 million. These figures are based on recent forecasts from The American Pet Products Association (APPA),

“We have reached a critical milestone in 2020, generating $103.6 billion in sales [in the U.S.],” said Steve King, President, and CEO of APPA. “We are bullish for the coming year, projecting growth of 5.8% - well above the historical average of 3 to 4%."

Las Vegas pet owners will be spending in four ways:

  1. Food & Treats which includes everything from canned and bagged food to biscuits and chewies.
  2. Veterinary Care and Product Sales which includes routine veterinary care, surgical procedures, and sales of pharmaceuticals and other products through veterinary clinics
  3. Supplies, Live Animals, and Over-The-Counter Medications which, in addition to dogs and cats. includes fish, birds, small animals, and reptiles. This also includes cages, food and water bowls, as well as leashes and collars.  OTC includes medications for allergy relief, gastric distress, and oral hygiene.
  4. Other includes services such as boarding, grooming, and pet sitting.

To capture a significant share of the local pet economy, local business owners who provide these four types of goods and services will need to advertise.  By almost any marketing metric, the best way to reach pet owners is by advertising on Las Vegas radio.

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Topics reach, return on investment, roi, radio advertising, millennials, effective radio advertising, retail, best way to advertise, pet marketing, reach and frequency, retail sales, retail stores, retailer, advertising reach, retail spending, dog owers, pet owners, cat owners

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