Advertise In Vegas

Digital Advertising In Las Vegas: How To Get Found Online

Sep 30, 2022 11:50:16 AM / by Larry Julius

Last year, $1.3 billion in marketing was spent online to reach Southern Nevada consumers, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

There is a correlation between the massive amount of money being spent to reach Las Vegas area consumers online and the extraordinary amount of time that these consumers are connecting to the internet via websites and apps.

According to Nielsen, 50.7% of Clark County adults are spending 10-plus hours during an average week online. Furthermore, The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.  In all, 85% of consumers say they connect at least once daily.

To successfully market and advertise a Southern Nevada business on the internet requires a full-scale understanding of precisely what online marketing is.  Spoiler alert, having a website or having a social media site is not enough.

Read More

0 Comments Click here to read/write comments

Topics online advertising, internet advertising, digital advertising, social media advertising, website visitors, web traffic, social media, online shopping, sem, google

Smart Speaker Usage in Las Vegas: A Conversation With Alexa

Jun 23, 2022 1:41:28 PM / by Larry Julius

Me: Alexa, how many consumers In Las Vegas have access to a smart speaker?

Alexa: According to a recent Nielsen study, 558,452 Las Vegas adults own a smart speaker. This is 30.9% of the local population.*

Me: Alexa, what exactly is a smart speaker?

Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a smart device that utilizes Wi-Fi, Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control home automation devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, peer-to-peer connection through mesh networking, virtual assistants, and others. Each can have its own designated interface and features in-house, usually launched or controlled via application or home automation software. Some smart speakers also include a screen to show the user a visual response.

Me: Alexa, what brand of smart speakers are Las Vegas consumers likely to own?

Read More

0 Comments Click here to read/write comments

Topics advertise in las vegas, advertising in las vegas, smart speakers, amazon echo, google home, siri, alexa, google, apple, amazon

Receive Great Advertising Advice Direct To Your Inbox...

Advertise On Las Vegas Radio

Recent Posts

Our Social Media