Every week, according to Nielsen, 1.7 million adult consumers in Las Vegas watch something on television. But, of course, the definition of what it means to watch TV has changed since the time when the number of available viewing options could be counted on the fingers of a single hand.
Today, Las Vegas consumers have a gargantuan number of viewing choices. This includes programs from stations like KSNV, KVUU, KLAS, KTNV, and KLVX. Or maybe cable and satellite systems like COX, DISH, and DirecTV. There's also content delivered over the internet from Netflix, YouTube, Hulu, Disney+, and Amazon Prime.
No longer are Las Vegas consumers tied to the 21-inch Zenith in their living rooms. Instead, TV can be watched on giant LCDs, smartphones, and tablets from any room in the house, in the backseat of their cars, or practically anywhere else.
The best way to think about TV watching in Las Vegas is in terms of three buckets:
- Over-the-air...including all broadcast channels
- Cable...including all premium and non-premium programming
- Internet...including all streaming services. This is also known as OTT or CTV
Here's how many Las Vegas adult viewers fall into each bucket. Remember, viewers are not limited to a single bucket.