How To Advertise To Las Vegas Moms

Written by Larry Julius | Jul 1, 2019 9:02:00 PM

Advertising on Las Vegas radio stations is the best way for local small business owners to reach the lucrative, local mother market. Here's why.

Las Vegas consumers will spend $39 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally, there are more than 371,000 mothers with children under the age of 17 at home.

Las Vegas small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

48% more likely to take a family vacation
25% more likely to purchase a car or truck
80% more likely to buy furniture
86% more likely to purchase a major appliance
17% more likely to buy a mattress
147% more likely to buy a new house/condo
165% more likely to purchase a boat
25%% more likely to buy carpeting/floor coverings
58% more likely to move
39% more likely to look for a new job

There are three things these moms have in common. They are women. They have kids at home And, almost every single one of them, 91.8% to be exact, listens to Las Vegas radio stations each week. This is a significantly higher percentage than tune-in to local TV; reach local newspapers; or log-on to Pandora or Spotify.

All moms are valuable, of course, but it's Las Vegas working mothers who have the most money to spend at local businesses.

Advertising on Las Vegas radio stations is, clearly, the best way for local business owners to reach working moms. More than 90% percent of all employed mothers tune-in each week.

A recent study by Nielsen that reach is the second most important component of an advertising campaign for driving sales. It's second only to the creative elements.

To reach both working and stay at home mothers, no other medium comes close to advertising on Las Vegas radio stations.

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