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Advertising In Las Vegas: Drivers Turn Up The Radio

Jan 20, 2021 4:32:12 PM / by Larry Julius

In 1920, the few Las Vegas residents who owned a homemade crystal radio set might be able to tune-in KHJ from Los Angeles, one of the first stations in the western U.S.

From that time, many predicted radio's success would succumb to advances from new technologies. In 1927, the challenge came from talking movies. In the 1940s, the predators were 13-inch TV sets. In the 1970s, it was 8-track and cassette tapes. In the past 20 years, there was a multi-flank attack from iPods, Zunes, YouTube, Sirius, XM, Pandora, Spotify,

So far, all of these challengers have failed. Not even a pandemic has been able to remove radio as a vital force in the life of Las Vegas consumers.

Every week, according to Nielsen, more adults tune-in to Las Vegas radio than watch TV or cable. Use social media platforms like Facebook or Instagram. Read newspapers. Or, stream music from Pandora or Spotify.

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Advertising On Las Vegas Radio Is Back In The Driver's Seat

Oct 27, 2020 5:19:40 PM / by Larry Julius

There are more than 1,400,000 car radios in the Las Vegas area. On April 4, though, many of these devices became quarantined along with their owners. That was the day when the Governor of Nevada shut down the state to slow the spread of COVID-19.

According to the Apple Mobility Index, the Governor's public-safety order caused traffic on Las Vegas roadways to plummet to 40% of pre-pandemic levels.

By the beginning of July, however,  the AMI indicates that traffic in Las Vegas began to exceed pre-Covid levels. The surge in mobility is due, in part, to work-from-home, furloughed, and laid-off employees returning to their workplaces.

According to Nielsen, during the week of April 30, only 39% of adults with jobs were working outside-the-home.  During the week of October 1, though, that number had expanded to 61%.

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Topics small business advertising, small business owner, las vegas small business owner, effective radio advertising, in-car listening, point of purchase, consumer spending, small business, in-car audio, vehicle traffic, small business marketing, effective advertising, radio listening, share of ear, mobility

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