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Advertising In Las Vegas: Radio Listening Little Changed From Year Ago

Aug 10, 2020 10:01:00 AM / by Larry Julius

During July, 1.4 million adult radio-listeners spent two hours per day listening to their favorite Las Vegas radio stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little changed compared to a year ago.

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

In July of 2019, according to Nielsen, 66.7% of listening to Las Vegas radio occurred away from home. During July of this year, out-of-home listening remains virtually unchanged.

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Topics small business advertising, small business owner, radio advertising, pandora, spotify, las vegas small business owner, sirius/xm, best way to advertise, small business, corona, coronavirus, covid 19, advertise on radio, small business marketing, podcasts, pandemic

How Does Satellite Radio Listening Compare To Las Vegas Radio?

Oct 8, 2019 6:10:00 PM / by Larry Julius

Some Clark County small business owners believe that local consumers have ditched their favorite Las Vegas radio stations in favor of music beamed to their cars from space. Is this true? 

The short answer is no. Here are the facts.

There are 1.6 registered vehicles in the Las Vegas area.  Nearly 44% of these cars and trucks are equipped to receive satellite radio from Sirius/XM. To use the service, however, drivers must pay between $10.99 and $20.99 per month.

According to Nielsen,  though, satellite radio has had no effect on the number of people who tune-in to Las Vegas radio stations each week.  For that matter, neither has Pandora, a streaming audio service that is also owned by Sirius/XM.

Last week, for instance, nearly 90% of all adult consumers tuned-in to a Las Vegas radio station. Only 17.2%, however, listened to Sirius/XM, which is the only remaining satellite service. 

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Topics small business owner, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, best way to advertise in las vegas, satellite radio, sirius/xm

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