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How Smart Speakers Affect Advertising On Las Vegas Radio

Feb 4, 2021 2:35:38 PM / by Larry Julius

Las Vegas's first radio station, KGIX-AM, began broadcasting in 1930.  The process of getting the station's programming from the studio into the home of local listeners required tall-transmitting towers with miles of underground copper wire in the middle of massive fields.

For the next 63 years, this massive investment in real estate, steel, and cooper was the only method of delivering a radio advertiser's message into the ears of Las Vegas consumers.

In 1993, however, new technology permitted Las Vegas radio stations to augment the reach of their tall towers by simultaneously streaming its over-the-air programming via the internet. This provided local consumers with the choice of listening to their favorite stations on their car radios, clock radios, and boom boxes or on an internet connected devices like computers, smartphones, or tablets.

Today, based on estimates from Edison Research, 11% of listening to local radio stations occurs on a streaming media device.  The ability for AM/FM to migrate from their tall towers to internet streaming allows Las Vegas radio to reach more local consumers every week than all other media.

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Topics small business advertising, small business owner, las vegas small business owner, best way to advertise in las vegas, best way to advertise, small business, smart speakers, amazon echo, google home, siri, alexa, advertise on radio, small business marketing

What Las Vegas Consumers Listen To On Their Smart Speakers

Jan 30, 2020 12:30:00 PM / by Larry Julius

Over 425,000 consumers in the Las Vegas area now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017.

According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity.

Many Clark County small business owners depend on Las Vegas radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all.

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Topics small business owner, radio advertising, online advertising, digital advertising, best way to advertise, small business, smart speakers, amazon echo, google home, siri, alexa, streaming audio

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