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Does Social Media Work For Las Vegas Retailers?

Mar 13, 2020 6:09:30 PM / by Larry Julius

Las Vegas retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 1.2 million Clark County adults use Facebook, Instagram, or Twitter. This equates to 70% of consumers.  This reach is rather anemic compared to Las Vegas radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Las Vegas radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics reach, small business owner, radio advertising, twitter, social media advertising, facebook, instagram, retail, best way to advertise, facebook advertising, small business, retail sales, retail stores, retailer, engagement

Small Business Advertising In Las Vegas: Target The Spenders

Mar 3, 2020 8:09:10 PM / by Larry Julius

Clark County consumers spent more than $45.6 billion with retailers last year. The National Retail Federation forecasts 4.1% more will be spent this year.

Who are the shoppers that will be spending all this money?

According to Nielsen, 43.4% of retail dollars are spent by Las Vegas area consumers over the age of 50. This may surprise many small business owners because older consumers comprise only 35% of the area's adult population.

These older consumers account for a substantial share of spending in almost every retail category. This includes furniture, cars, pet supplies, fast food, and electronics.

To earn a share of these massive dollars spent by these older consumers requires Las Vegas small business owners to advertise.

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Topics small business advertising, television advertising, radio advertising, social media advertising, newspaper advertising, retail, store traffic, best way to advertise, consumer spending, small business, retail sales, retail stores, baby boomers, retailer

Las Vegas Retail Boom: How Your Small Business Can Benefit

Feb 28, 2020 5:32:50 PM / by Larry Julius

Retailers in Clark County rang-up $45,669,580,000 in retail sales last year, according to Nielsen. But wait. It's about to get better.

The National Retail Federation forecasts that in 2020, sales will increase by as much as 4.1%. This will create another $1.9 billion for local small business owners.  

“The economy is growing at a more modest pace, but the underlying economic fundamentals remain in place and are positive,” stated NRF chief economist Jack Kleinhenz. “Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy.

To claim a fair share of this enlarged pool of spending will require Las Vegas small business owners to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

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Topics reach, small business owner, television advertising, radio advertising, millennials, pandora, spotify, online advertising, digital advertising, newspaper advertising, retail, store traffic, best way to advertise, consumer spending, small business, retail sales

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