Advertise In Vegas Advertise In Vegas

Advertise In Las Vegas: Shoppers' Needs Are Changing...Again!

Sep 28, 2020 4:59:56 PM / by Larry Julius

There are over 1.7 million adult consumers in the Las Vegas area. Collectively, in a typical year, these shoppers would generate $45.7 billion in retail sales. This money would be spent on cars, shoes, fast-food, entertainment, groceries, mattresses, adult beverages, haircuts, makeup, and an over-abundance of other of goods and services. Their money was being spent on both the essential and the frivolous. 

The way Las Vegas consumers spend money changed radically in March as COVID-19 began to spread. Six months into the pandemic, shopping strategies are about to change again.

It started with panic buying. Consumers began ignoring prices and were paying what was ever necessary to ensure the safety, health, and comfort of their families.  According to Nielsen, this sudden spike in demand caused widespread price increases. To put it in perspective, retail prices shot-up in 64% of all product categories stocked in grocery stores.

Almost immediately, advertising messages from local retailers shifted from promises of low prices and convenience to product availability and shopper safety.

Based on new research from Nielsen, consumers' shopping strategies are beginning to shift again. This will require Las Vegas small business owners and retailers to also change their advertising strategies, too.

Read More

0 Comments Click here to read/write comments

Topics return on investment, roi, small business advertising, small business owner, las vegas small business owner, retail, small business, retail sales, retail stores, retailer, corona, coronavirus, covid 19, recovery, small business marketing, pandemic

Las Vegas Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 4:39:33 PM / by Larry Julius

At the dawn of 2020, Clark County small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, on March 24, the Governor of Nevada locked the state down. This brought the Las Vegas area's $39.7 billion retail economy to a standstill.

As stores, restaurants, and offices in the Las Vegas area begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.

Read More

0 Comments Click here to read/write comments

Topics automotive, small business owner, radio advertising, retail, best way to advertise, consumer spending, small business, retail sales, retail stores, retailer, corona, coronavirus, covid 19, reopen, advertise on radio, recovery

Receive Great Advertising Advice Direct To Your Inbox...

Advertise On Las Vegas Radio

Recent Posts

Our Social Media