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Las Vegas Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 4:39:33 PM / by Larry Julius

At the dawn of 2020, Clark County small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, on March 24, the Governor of Nevada locked the state down. This brought the Las Vegas area's $39.7 billion retail economy to a standstill.

As stores, restaurants, and offices in the Las Vegas area begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.

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Topics automotive, small business owner, radio advertising, retail, best way to advertise, consumer spending, small business, retail sales, retail stores, retailer, corona, coronavirus, covid 19, reopen, advertise on radio, recovery

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