It's the cycle of American business. During this country's history there have been more recessions than presidents, 47 vs. 45. Unfortunately, some economists believe number 48 could start any day now.
The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Las Vegas small business owners sell fewer of their goods and services.
There is one thing a recession is not. It is not a time for local business owners to stop advertising.
One of the great marketing minds of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time."
There are many examples of companies that have proven Mr. Ford's observation to be accurate. The bowl of cereal you had this morning could be one example.