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Advertising On A Budget? Why Las Vegas Radio Makes Sense.

Nov 26, 2019 7:19:00 PM / by Larry Julius

Over the next 12 months, Clark County  consumers are expected to spend $39 billion at retail.  To capture a larger share of this cash,  local small business owners should consider advertising.

The US Small Business Administration recommends that every SWFL small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Local business owners have depended on Las Vegas radio to market their goods and services since 1941.  That's when Laura Belle and her husband Maxwell Kelch put the first successful station, KENO, on the air.

Today, Las Vegas radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

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Topics co-op advertising, small business owner, radio advertising, dayparts, time of day, prime time, effective radio advertising, radio commercials, commercial length, best way to advertise, cooperative advertising, advertising on a budget

What Is The Best Time Of Day To Advertise on Las Vegas Radio Stations?

May 17, 2019 3:00:00 PM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your Las Vegas small business to market its goods and services.

You have learned, for instance, 1,502,898 consumers regularly tune-in to their favorite Las Vegas radio stations.  That's more than 90% of all adults.

You've also learned that, on average, adults spend almost two hours per day listening to Las Vegas radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable ROI for any Las Vegas small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Las Vegas radio?

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Topics return on investment, roi, small business advertising, small business owner, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, dayparts, time of day, quality, prime time

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