Advertise In Vegas Advertise In Vegas

Advertising On Las Vegas Radio Is Back In The Driver's Seat

Oct 27, 2020 5:19:40 PM / by Larry Julius

There are more than 1,400,000 car radios in the Las Vegas area. On April 4, though, many of these devices became quarantined along with their owners. That was the day when the Governor of Nevada shut down the state to slow the spread of COVID-19.

According to the Apple Mobility Index, the Governor's public-safety order caused traffic on Las Vegas roadways to plummet to 40% of pre-pandemic levels.

By the beginning of July, however,  the AMI indicates that traffic in Las Vegas began to exceed pre-Covid levels. The surge in mobility is due, in part, to work-from-home, furloughed, and laid-off employees returning to their workplaces.

According to Nielsen, during the week of April 30, only 39% of adults with jobs were working outside-the-home.  During the week of October 1, though, that number had expanded to 61%.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, las vegas small business owner, effective radio advertising, in-car listening, point of purchase, consumer spending, small business, in-car audio, vehicle traffic, small business marketing, effective advertising, radio listening, share of ear, mobility

Advertising In Las Vegas: Getting In The Last Word

Sep 4, 2019 2:44:00 PM / by Larry Julius

When a Las Vegas small business owner advertises on a local radio station, the first words determine if consumers will pay attention. The article "Be Heard: The #1 Job of Commercials on Las Vegas Radio" discusses this topic in-depth.

When it comes time to buy, however, getting in the final word can be equally important.  Advertising on Las Vegas radio is often the last voice a customer hears before making a purchase in-store or online.

Being the last voice serves as a potent reminder to consumers that a business or product exists.  Especially since our brains make things very easy to forget. Science says it's so.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, radio advertising, las vegas radio stations, advertise in las vegas, las vegas small business owner, effective radio advertising, online advertising, internet advertising, brick and mortar, point of purchase

Receive Great Advertising Advice Direct To Your Inbox...

Advertise On Las Vegas Radio

Recent Posts

Our Social Media