In 2012, there were just about 740 local pizza restaurants. Today, however, that number has grown to over 800. In 2019, these establishments racked up $376,000,000 in total sales.
Fifty-nine percent of pizza sales in Clark County are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.
To compete for a larger share of the pizza pie in the Las Vegas area requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.
The US Small Business Administration recommends that every Vega small business advertise consistently.