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ROI: How Las Vegas Small Business Owners Turn Dimes To Dollars

Aug 2, 2019 7:05:59 PM / by Larry Julius

Suppose you woke up one morning and found a 100-year-old machine in your basement. You soon discovered that every time you put a dime in the machine, one dollar came out.  How many dimes would you drop in that machine?

Good news for Las Vegas small business owners: such a machine exists and you probably have one in your car, at work, at home, even on your phone. It's called local radio.

Over the past few years, Nielsen has conducted over 20 studies to determine what type of return-on-investment (ROI) a business can expect from radio advertising.  Although the results varied by industry, the average company generated $100 in sales for ever $10 invested.  Turning dimes into dollars.

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Topics return on investment, medical, roi, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, effective radio advetising, best way to advertise in las vegas, effective radio advertising, advice

Radio Advertising Built This Las Vegas Small Business

Apr 23, 2019 6:53:52 PM / by Larry Julius

"A lot of businesses grow by word of mouth, but that doesn't work for us," says Justin Pulliam, one of the founders of NuMale Medical Center. "Our patients are very private about the services we provide to them, so they aren't going to tell anyone they've been to our office."

NuMale Medical Center provides treatments for erectile dysfunction, hormone replacement, bioidentical testosterone replacement; hair restoration, and other services for men.

"Because we can't rely on word of mouth," says Mr. Pulliam, "we depend on advertising to educate men in Las Vegas about who we are, what we do, and how we can help them."

Advertising on Las Vegas radio stations is NuMale's primary form of marketing. "I wouldn't have a business if it weren't for radio advertising," says Mr. Pulliam.

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Topics frequency, return on investment, medical, roi

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