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Advertise In Las Vegas: Top 5 Articles Of 2022

Dec 13, 2022 4:13:54 PM / by Larry Julius

For Las Vegas area consumers, the past twelve months have been, to say the least, frenzied.  The year has been plagued with inflation, recession fears, coronavirus, mid-term elections, and geo-political drama. It seems, however, that these coinciding crises have not tempered consumer spending as local shoppers are on track to spend a record $34 billion at retail. 
 
What has changed during 2022, however, is how adults in the Las Vegas area consume media and how local business owners are marketing their goods and services to these shoppers.
 
To research the changing consumer and media landscape in Las Vegas, many local business owners have found the articles posted at www.AdvertiseInLas Vegas.com helpful.  Below are the five most-read articles from that site during 2022:
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Topics radio advertising, advertise in las vegas, advertising in vegas, advertising in las vegas, effective radio advertising, online advertising, internet advertising, digital advertising, best way to advertise, advertising options, how to advertise, internet, 2022

Advertising In Las Vegas: Is Online Marketing Enough?

Oct 21, 2022 9:35:25 AM / by Larry Julius

According to Nielsen, 1.8 million adults in the Las Vegas area have access to the internet. Eighty-one percent of these consumers conduct online research before making a retail purchase, says a report from GE Capital Bank. 

To reach Las Vegas area adults in the market to buy their goods and services, businesses spent $1.3 billion in 2021 on digital adverting, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

This mammoth pool of online advertising dollars targeted at Las Vegas consumers is being spent on a variety of digital resources including search engine marketing (SEM), search engine optimization (SEO), display ads, video ads, audio ads, email, and social media. Each of these tools can precisely target consumers who are currently in the market to buy whatever it is a business is selling.

Most forms of online advertising are designed to compel Las Vegas consumers to click on a digital ad that will transport them to the website of a company that sells whatever it is consumers are in the market to buy.  Is investing only in digital advertising enough to drive sales for a local business? 

Many marketing experts believe that online advertising needs to be part of a broader marketing strategy to be successful.

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Topics radio advertising, online advertising, internet advertising, digital advertising, internet

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