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How Has Working From Home Affected Advertising On Las Vegas Radio?

Aug 24, 2020 10:14:00 AM / by Larry Julius

Before COVID-19, most listening to Las Vegas radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

Among homebound employees, Nielsen discovered that listening to music on radio remains an important part of their working hours. This is good news for Clark County small business owners who advertise on Las Vegas radio
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The Value Of Reaching Las Vegas Consumers In Their Cars

Aug 7, 2019 4:18:00 PM / by Larry Julius

In 1930, the Galvin Manufacturing Corporation put the first car radio on the market. They called it the Motorola. This in-car entertainment would setback a Las Vegas consumer about $120 which would be equivalent to $1200 today.

But, if you had that kind of cash, you would be able to cruise around in your Ford Model-A, DeSoto, Packard, or Studebaker and hear the music of the day from radio stations in Los Angeles, San Francisco, or Reno.  

It wouldn't be until 1940 when Las Vegas would have it's own full-time radio station.

Today, there's a radio in almost every vehicle on the streets of Clark County. Despite the competition on the dashboard from other sources of entertainment, AM/FM radio remains the dominant choice for in-car entertainment.  This is great news for local business owners who depend on Las Vegas radio to market their goods and services.

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Topics small business advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, effective radio advertising, advice, in-car listening

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