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The Value Of Reaching Las Vegas Consumers In Their Cars

Aug 7, 2019 4:18:00 PM / by Larry Julius

In 1930, the Galvin Manufacturing Corporation put the first car radio on the market. They called it the Motorola. This in-car entertainment would setback a Las Vegas consumer about $120 which would be equivalent to $1200 today.

But, if you had that kind of cash, you would be able to cruise around in your Ford Model-A, DeSoto, Packard, or Studebaker and hear the music of the day from radio stations in Los Angeles, San Francisco, or Reno.  

It wouldn't be until 1940 when Las Vegas would have it's own full-time radio station.

Today, there's a radio in almost every vehicle on the streets of Clark County. Despite the competition on the dashboard from other sources of entertainment, AM/FM radio remains the dominant choice for in-car entertainment.  This is great news for local business owners who depend on Las Vegas radio to market their goods and services.

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