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Advertise In Las Vegas: Top 5 Articles Of 2022

Dec 13, 2022 4:13:54 PM / by Larry Julius

For Las Vegas area consumers, the past twelve months have been, to say the least, frenzied.  The year has been plagued with inflation, recession fears, coronavirus, mid-term elections, and geo-political drama. It seems, however, that these coinciding crises have not tempered consumer spending as local shoppers are on track to spend a record $34 billion at retail. 
 
What has changed during 2022, however, is how adults in the Las Vegas area consume media and how local business owners are marketing their goods and services to these shoppers.
 
To research the changing consumer and media landscape in Las Vegas, many local business owners have found the articles posted at www.AdvertiseInLas Vegas.com helpful.  Below are the five most-read articles from that site during 2022:
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Topics radio advertising, advertise in las vegas, advertising in vegas, advertising in las vegas, effective radio advertising, online advertising, internet advertising, digital advertising, best way to advertise, advertising options, how to advertise, internet, 2022

Advertising On Las Vegas Radio: How Smart Speakers Add Value

Sep 28, 2021 2:00:55 PM / by Larry Julius

Since 1930 when KGIX-AM signed on, local small business owners have been advertising on Las Vegas radio to market the goods and services they sell.

Lately, some of these advertisers are voicing concerns, though, that the accelerating use of smart speakers could erode the effectiveness of commercials on local stations. Current research, however, reveals that these devices actually extend the reach of the medium and its ad content.

More than 472,150 consumers in Las Vegas have a smart speaker in their homes, according to Nielsen. This is 26.5% of the local adult population.

Smart speakers are internet-enabled devices controlled by spoken commands and capable of streaming audio content, relaying information, and communicating with other devices. 

According to the Cooperative Institutional Research Program (CIRP) data, Amazon Echo (aka Alexa) accounts for 69% of all smart speakers in use. Google's smart speaker makes up another 20% of the market. The remaining 11% of the market comprises Apple Home (aka Siri), Sonos, and Bose.

Las Vegas consumers can use their smart speakers to accomplish a diverse range of tasks, including accessing news, weather, and sports information; turning on lights in the house; shopping; and food delivery.

The most common use of a smart speaker, though, is streaming audio, including Las Vegas radio stations, according to eMarketer. Edison Research's Share of Ear Study indicates that consumers devote 13% of their total time using a smart speaker listening to AM/FM radio stations. This is second only to the time spent listening to Amazon Music at 19%.

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Topics small business advertising, small business owner, radio advertising, las vegas small business owner, effective radio advertising, internet advertising, digital advertising, small business, smart speakers, amazon echo, google home, siri, alexa, streaming audio, small business marketing, effective advertising, radio listening, radio listeners, streaming media, how to advertise

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