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Las Vegas Homeowners Plan To Spend Stimulus Cash On Improvements

Mar 15, 2021 3:57:12 PM / by Larry Julius

Las Vegas area residents will begin receiving economic stimulus checks  from the Internal Revenue Service as early as today.  In all, local consumers will receive more than $2.7 billion in payments.

This infusion of cash into the Las Vegas economy was authorized by Congress last week in the American Rescue Plan legislation. 

The stimulus relief legislation calls for a one-time payment of $1,400 to single adults. Married couples who filed jointly will receive $2,800 total ($1,400 apiece). Families will get an additional $1,400 for each eligible dependent regardless of age. A family of four could get $5,600 in total payments. Like the second round of stimulus payments, the third round specifically prohibits payments to anyone who died before January 1, 2020.

Many of the stimulus dollars will end up in the wallets of 480,000 Las Vegas area homeowners. Based on research from Modernize, a leader in the home improvement and home services industry, 57% of these consumers are planning to spend all or part of their checks on home improvement projects.

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Topics return on investment, roi, radio advertising, best way to advertise, home improvement, home remodeling, home owners, contractors, stimulus checks, replacement windows

Why Las Vegas Mortgage Lenders And Brokers Need To Advertise Now

Mar 6, 2020 4:54:41 PM / by Larry Julius

There are 906,300 consumers in Clark County who own their own home. 

According to Zillow, more than 60% of homeowners carry a mortgage. A record number of owners are considering refinancing  now, which means millions of dollars in fees for local lenders and brokers are up for grabs.

Why the sudden urgency for Las Vegas homeowners to refinance their mortgages?

According to The Federal Home Loan Mortgage Corporation (aka, Freddie Mac), "The average 30-year fixed-rate mortgage hit a record 3.29% this week, the lowest level in its nearly 50-year history."

"Meanwhile, mortgage applications increased 10 percent last week from one year ago and show no signs of slowing down. Given these strong indicators in rates and sales, as well as recent increases in new construction, it’s clear the housing market continues to be a positive force for the broader economy."

If a consumer Googles 'refinance my mortgage in Las Vegas, more than 7.2 million results come back, So, to set themselves apart, lenders and brokers will need to advertise.  By, any key metric, advertising on local radio is the best way to reach area homeowners.

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Topics real estate, radio advertising, best way to advertise, consumer spending, financial planners, home improvement, home buyers, home owners, Mortgage, mortgage rates, refinance, mortgage broker, financial services, home values

Advertising In Vegas: Earn A Larger Share Of Home Improvement Spending

Dec 30, 2019 5:33:52 PM / by Larry Julius

Consumers in Las Vegas spent a record $2.7 billion on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If Clark County small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

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Topics small business advertising, small business owner, television advertising, radio advertising, online advertising, digital advertising, social media advertising, newspaper advertising, best way to advertise, consumer spending, home improvement, home remodeling

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