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Making A Budget Work Harder When Buying Advertising On Las Vegas Radio

Jul 8, 2019 6:14:00 PM / by Larry Julius

Las Vegas consumers are expected to buy $39 billion worth of local goods and services over the next 12 months. To claim the largest share of those dollars requires small business owners to advertise.

“Think you have a great product?” asks the Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

According to the eBook Seven Steps for Success, "There are many ways for small business owners to advertise. Options include local newspapers, local magazines, local television, and online."

"But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Las Vegas radio."

For budget-conscious small business owners, there are three tactics that can be employed to make sure every advertising dollar spent on Las Vegas radio stations works as hard as possible.

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What Is The Best Time Of Day To Advertise on Las Vegas Radio Stations?

May 17, 2019 3:00:00 PM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your Las Vegas small business to market its goods and services.

You have learned, for instance, 1,502,898 consumers regularly tune-in to their favorite Las Vegas radio stations.  That's more than 90% of all adults.

You've also learned that, on average, adults spend almost two hours per day listening to Las Vegas radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable ROI for any Las Vegas small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Las Vegas radio?

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Topics return on investment, roi, small business advertising, small business owner, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, dayparts, time of day, quality, prime time

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