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Who Do Las Vegas Consumers Trust During A Crisis?

Apr 27, 2020 5:00:41 PM / by Larry Julius

For Clark County small business owners, marketing and advertising are crucial to surviving any crisis, including Coronavirus. The business literature has an abundance of case studies from depressions, recessions, natural disasters, and, yes, pandemics that affirm this existential conclusion.

Advertising, however, may seem extravagant right now to Nevada businesses that are struggling to make rent, purchase inventory, and meet payroll. Henry Ford, though, is often quoted as saying, "Stopping advertising to save money is like stopping a clock to save time."

Therefore, as business owners from Pahrump to Mesquite (and every point in between) are cinching their belts tighter-than-ever to stay alive, the dollars invested in advertising must be spent in the most effective manner possible.

During periods of uncertainty, advertising works the hardest when placed in within media that consumers trust.  During the time of COVID-19, advertising on Las Vegas radio has earned that trust among local consumers.

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Topics reach, small business advertising, radio advertising, recession, best way to advertise, small business, corona, coronavirus, covid 19, crisis marketing, trust, context, recall

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