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How Does Advertising On Pandora & Spotify Compare To Las Vegas Radio?

Jan 21, 2020 1:07:00 PM / by Larry Julius

In 1940, KENO became the first radio station to serve Clark County. Today, 1,502,898 adult consumers tune-in to Las Vegas radio stations every week. This is significantly more than watch local TV or read newspapers. 

Las Vegas small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

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Topics reach, small business owner, radio advertising, pandora, spotify, online advertising, digital advertising, retail, best way to advertise, consumer spending, small business

Advertise To Furniture Shoppers In Las Vegas

Jan 16, 2020 1:11:00 PM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Las Vegas furniture stores.

In 2019, local consumers in Clark County spent $950,000,000 on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a Las Vegas small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics furniture, small business owner, real estate, television advertising, radio advertising, social media advertising, newspaper advertising, consumer spending, facebook advertising, small business, home buyers

Best Way To Advertise A Pizza Restaurant In Las Vegas

Jan 3, 2020 5:37:18 PM / by Larry Julius

Las Vegas consumers cannot get enough pizza.

In 2012, there were just about 740 local pizza restaurants. Today, however, that number has grown to over 800. In 2019, these establishments racked up $376,000,000 in total sales.

Fifty-nine percent of pizza sales in Clark County are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.

To compete for a larger share of the pizza pie in the Las Vegas area requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.

The US Small Business Administration recommends that every Vega small business advertise consistently.  

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Topics small business owner, television advertising, radio advertising, pizza, online advertising, digital advertising, social media advertising, newspaper advertising, restaurant marketing, restaurant advertising, best way to advertise, consumer spending, small business

Advertising In Vegas: Earn A Larger Share Of Home Improvement Spending

Dec 30, 2019 5:33:52 PM / by Larry Julius

Consumers in Las Vegas spent a record $2.7 billion on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If Clark County small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

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Topics small business advertising, small business owner, television advertising, radio advertising, online advertising, digital advertising, social media advertising, newspaper advertising, best way to advertise, consumer spending, home improvement, home remodeling

Best Way To Reach Valentine's Day Shoppers In Las Vegas

Dec 17, 2019 3:51:55 PM / by Larry Julius

For Las Vegas small business owners who depend on Valentine's Day to spike first-quarter sales, this year could prove to be a battle as the decline in celebrants is expected to continue.

Based on estimates from the National Retail Federation, 1,100,000 Clark County consumers will be participating in the holiday this year. This is 20% fewer than ten years ago.

There is good news, however, for local  business owners. Although there are will be fewer customers, local Valentine's Day spending is expected to grow to $175-million. This is 28% higher than a decade ago.

So, how does a Vegas retailer or restaurant win the battle for the hearts and wallets of romantic consumers?  Advertising is a necessary weapon to win this war.

No weapon is as potent as advertising on Las Vegas radio.

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Topics small business owner, television advertising, radio advertising, online advertising, digital advertising, social media advertising, newspaper advertising, restaurant, retail, best way to advertise, consumer spending, facebook advertising, small business, Valentine's Day

Advertising In Las Vegas: Reaching Savers And Investors

Dec 13, 2019 6:21:00 PM / by Larry Julius

When Las Vegas consumers make their New Year's resolutions, many will have money on their minds.

A new study by Fidelity Investments finds that 67% of adults are considering a financial resolution for 2020. This is 10% more than last year.

The top financial resolution, among those considering one is, 'saving more'. The study found that, when asked to choose, a vast majority of consumers would rather save $5000 than lose five pounds.

This fervor for finance is excellent news for Clark County small business owners who cater to savers and investors. This includes financial advisors, insurance agents, bankers, accountants, and mortgage brokers.

To compete for a fair share of these resolution dollars requires business owners to advertise. By any metric, the best way to reach potential savers and investors is on Las Vegas radio.

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Topics small business owner, television advertising, radio advertising, online advertising, digital advertising, newspaper advertising, best way to advertise, consumer spending, tax preparation, small business, financial planners, accountants, stock broker, investment advisor

Marketing To African American Consumers In Las Vegas

Dec 10, 2019 4:45:58 PM / by Larry Julius

The buying power of Black consumers in the Las Vegas Area is now $6.5 billion. Over the past 19 years, according to Nielsen, the pace of spending by African Americans has grown 28% faster than by White consumers.

If a Clark County small business owner would like to earn a larger share of this spending, the best place to start is with advertising.

"For African American consumers, advertising of all types is an important touchpoint in their shopping journey," says a recent study by Nielsen. "African American consumers are more likely than the total population to agree that advertising provides them with meaningful information about the product use of other consumers."

"African Americans are avid media consumers, across multiple media channels, which gives advertisers ample opportunities to connect with them."

The best advertising medium, though, for small business owners to reach the Vegas African American consumers is local radio.

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Topics small business owner, television advertising, radio advertising, pandora, spotify, social media advertising, best way to advertise, consumer spending, facebook advertising, small business, black consumers, african american consumers

5 Biggest Shopping Days In Las Vegas: Is Your Small Business Ready?

Nov 22, 2019 10:01:00 AM / by Larry Julius

Attention Clark County small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 1.3 million Las Vegas  area consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

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Topics roi, small business owner, television advertising, radio advertising, newspaper advertising, christmas shopping, holiday shopping, best way to advertise, consumer spending, facebook advertising

Why Fitness Clubs and Gyms In Las Vegas Must Advertise Now

Nov 19, 2019 6:09:00 PM / by Larry Julius

Almost 442,000 adult consumers in Clark County belong to a fitness club. These memberships bring in close to $820-million in sales to local gym owners.

January is critical for the small business owners that operate gyms in the Las Vegas area. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $88.6-million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Las Vegas radio. Here's why.

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Topics small business owner, television advertising, radio advertising, pandora, spotify, social media advertising, newspaper advertising, best way to advertise, consumer spending, facebook advertising, health clubs, fitness clubs, gyms

What Is The Best Way To Reach Las Vegas Consumers?

Nov 16, 2019 1:35:00 PM / by Larry Julius

Ask any Las Vegas small business owner how to measure the success of an advertising campaign. The answer will almost always 'sales.'

According to Nielsen research, the media-element of a campaign that has the most significant effect on sales is reach. This is the number of different people exposed to the advertiser's message.

There are more ways than ever to advertise. But, which of those options has the largest reach among Clark County consumers?

Doug Schoen, an advertising professional with 35 years of experience, writes in Forbes: "You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

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Topics reach, roi, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, social media advertising, instagram, newspaper advertising, retail, best way to advertise, consumer spending, facebook advertising, reach and frequency

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