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Advertising In Las Vegas: Time For Local Jewelry Stores To Shine

Jun 13, 2020 10:08:41 AM / by Larry Julius

Despite the pandemic, Las Vegas area consumers are expected to spend $112 million on fine jewelry this year. Based on projections from IBISWorld, here's what will be purchased:

  • $47 million worth of diamonds
  • $16 million worth of watches
  • $11 million worth of gold
  • $13 million worth of pearls and gemstones
  • $23 million in other goods and services

Clark County business owners will now have an easier time capturing a bigger share of jewelry expenditures as a monster competitive force disappears.

This week, Signet, the largest jewelry retailer in the country, announced that by December, it would be closing over 380 stores.  Signet's brands familiar to Nevada consumers include Kay, Jared, Zales, and Piercing Pagoda.

To successfully compete for the void created by fewer Signet stores, local retailers will need to advertise, especially between now and the end of the year. This is when 63% of all fine-jewelry sales traditionally occur.

By any metric, the best way to reach local jewelry buyers is by advertising on Las Vegas radio.

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Topics return on investment, roi, small business owner, radio advertising, bridal marketing, wedding marketing, retail, best way to advertise, consumer spending, small business, retail sales, retail stores, retailer, advertise on radio, jewelry store

Bridal Marketing in Las Vegas: How To Engage Brides

Aug 27, 2019 11:00:00 AM / by Larry Julius

Next year, according to Nielsen, 38,788 residents in the Las Vegas area will be getting married. This number does not include tourist weddings.

Assuming that those folks are hitching-up with each other, that means there will be 19,394 weddings. 

CostOfWedding.com reports that the average cost for these pending nuptials will be $29,003 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined).

This means small business owners in Las Vegas who cater to the bridal market will be competing for a share of $562 million.

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Topics small business advertising, small business owner, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, best way to advertise in las vegas, bridal marketing, wedding marketing

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