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Small Business Advertising In Las Vegas: Target The Spenders

Mar 3, 2020 8:09:10 PM / by Larry Julius

Clark County consumers spent more than $45.6 billion with retailers last year. The National Retail Federation forecasts 4.1% more will be spent this year.

Who are the shoppers that will be spending all this money?

According to Nielsen, 43.4% of retail dollars are spent by Las Vegas area consumers over the age of 50. This may surprise many small business owners because older consumers comprise only 35% of the area's adult population.

These older consumers account for a substantial share of spending in almost every retail category. This includes furniture, cars, pet supplies, fast food, and electronics.

To earn a share of these massive dollars spent by these older consumers requires Las Vegas small business owners to advertise.

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Topics small business advertising, television advertising, radio advertising, social media advertising, newspaper advertising, retail, store traffic, best way to advertise, consumer spending, small business, retail sales, retail stores, baby boomers, retailer

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