Every week, according to Nielsen, Las Vegas radio reaches 1,475,493 adults. This is more consumers than use any other medium, including local TV, local cable, streaming video, social media, online audio, and newspapers.

Reach, though, is only one component used to calculate ratings.  The other metric that contributes to the rating formula is the time spent using each medium. So, although for the past 10 years, AM/FM radio's reach has been significantly higher than the reach of local TV, consumers spent considerably more time watching TV. As a result of the math, TV has enjoyed higher ratings than radio.

For the first time, however, AM/FM radio ratings have exceeded local TV ratings by three percent among the key advertising demographic of 18-49-year-olds, according to Nielsen's Total Audience Data for the third quarter of 2023.

In the Las Vegas area, there are 986,507 18-49-year-olds, the majority of whom are millennials, a generation that now accounts for nearly one-third of all retail spending.

Las Vegas radio reaches more local consumers each week than any other advertising medium.

According to Nielsen, 1,475,493 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Las Vegas TV, cable, streaming video, streaming audio, social media, or newspapers.

AM/FM radio's dominance among local consumers is driven, in large part, by the 1.7 million Las Vegas area adults who take to the road in their car or truck every week, according to Neilsen.