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Mother's Day Spending In Las Vegas Will Top $220 Million In 2022

Apr 22, 2022 1:00:22 PM / by Larry Julius

Eighty-four percent of all adults say they will celebrate Mother's Day in 2022. Based on per capita forecasts from the National Retail Federation (NRF), Las Vegas consumers are expected to spend $220.5 million on the moms in their lives. This is a 13% increase over last year.

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.

The NRF spending projections indicate that Las Vegas consumers will spend $48.5 million on jewelry and another $36.7 million on special outings such as dinner or brunch. This will be the highest level of Mother's Day spending ever in these categories.

Here is how this large pool of Mother's Day cash in Las Vegas is expected to be distributed by all retail categories.

The NRF research indicates that men will outspend women 3-to-1 this year on Mother's Day gifts. Most of these dollars will go towards presents for their moms, stepmoms, and wives.

Of all the money spent, Las Vegas consumers are expected to spend 36% online, 30% at department stores, 27% at specialty stores, and 23% at local small businesses.

To compete for a share of record-high Mother's Day spending this year, local business owners will need to advertise. By most key marketing metrics, the best way to reach holiday shoppers is by advertising on Las Vegas radio.

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Topics return on investment, roi, advertise to mothers, retail, holiday, holiday shopping, mother's day, retail sales, retail stores, retailer, holiday advertising, retail spending, advertising return on investment, advertising roi

Advertising ROI: Las Vegas Radio Best Choice For Retailers

Apr 14, 2022 1:45:18 PM / by Larry Julius

Las Vegas area consumers are expected to spend close to $35.4 billion at retail in 2022, based on per capita spending estimates from the National Retail Federation (NRF). This would be an eight percent increase versus 2021.

To capture significant shares of the increased retail spending, the 69,948 small business owners in the Las Vegas area would typically invest in advertising. Persistent and pernicious inflation pressures, however, are starting to gnaw away at marketing budgets.

According to the National Federation of Independent Business Owners (NFIB), businesses cite inflation as their number one problem. For many Las Vegas business owners, uncontrollable wholesale, transportation, and labor costs are forcing retailers to raise the prices they charge their customers. But, for many retail products, inflated retail prices can drive customers away. 

To limit consumer price increases and still make a profit, Las Vegas business owners, then, are forced to cut expenses, including advertising and marketing. This means it is now imperative that the limited investments retailers can make in advertising must deliver the strongest returns possible. 

According to a recent study by Nielsen, advertising on Las Vegas radio can provide the best return on investment (ROI) for local retailers.

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Topics reach, return on investment, roi, retail, reach and frequency, retail sales, retail stores, retailer, advertising reach, retail spending, advertising return on investment, advertising roi

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