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How Has Working From Home Affected Advertising On Las Vegas Radio?

Aug 24, 2020 10:14:00 AM / by Larry Julius

Before COVID-19, most listening to Las Vegas radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

Among homebound employees, Nielsen discovered that listening to music on radio remains an important part of their working hours. This is good news for Clark County small business owners who advertise on Las Vegas radio
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Topics radio advertising, best way to advertise in las vegas, effective radio advertising, in-car listening, best way to advertise, corona, coronavirus, covid 19, advertise on radio, advertising reach, radio listening, work from home, listening on location, time spent listening

Advertising in Las Vegas: The Radio Century

Aug 20, 2020 10:02:00 AM / by Larry Julius

Las Vegas radio reaches more area adults every week than any other medium. During a typical seven-day period, according to Nielsen, 1.5 million local consumers tune-in to their favorite AM and FM stations. This is significantly more than those who watch broadcast television, subscribe to pay-TV, browse social media, read a newspaper, or stream music from Pandora and Spotify.

Radio's omnipresence in the life of Clark County consumers is remarkable considering today is the medium's 100th birthday.

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Topics reach, return on investment, roi, radio advertising, best way to advertise in las vegas, effective radio advertising, radio commercials, best way to advertise, reach and frequency, advertising reach, radio history

What Is The Best Way To Reach The 1.8 Million Consumers In Las Vegas

Aug 17, 2020 4:44:35 PM / by Larry Julius

Despite all of the media options available for small business owners to market their goods and services, advertising on Las Vegas radio is still the best way to reach Clark County consumers.

Adult consumers are spending 741 minutes per day consuming electronic media, according to a new study by Nielsen.  This is 7.8% more time than they spent last year and 11.2% more than in 2018.

The typical daily media diet consists of radio, live TV, time-shifted TV, DVD/Blue-ray devices, game consoles, internet-connected devices, as well as internet via computers, smartphone apps, and tablet apps.

According to Nielsen, despite all of these media options, local radio reaches the most consumers every week.

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Topics reach, return on investment, roi, small business advertising, small business owner, radio advertising, las vegas small business owner, effective radio advertising, radio commercials, retail, best way to advertise, reach and frequency, small business, retail sales, retail stores, retailer, advertise on radio, small business marketing, effective advertising, advertising reach

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