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Advertise In Las Vegas: Reaching Millennial Parents

Feb 15, 2020 4:04:30 PM / by Larry Julius

How quickly the millennials have grown up.

According to Nielsen, 71.5% of all Clark County parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will, spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are 517,742 children under the age of 18 living in the Las Vegas area. That makes the local parenting economy worth upwards of $118 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For Clark County small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Las Vegas radio is the best way to reach this audience.

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How To Advertise To Las Vegas Moms

Jul 1, 2019 5:02:00 PM / by Larry Julius

 

Advertising on Las Vegas radio stations is the best way for local small business owners to reach the lucrative, local mother market.  Here's why.

Las Vegas consumers will spend $39 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 371,000 mothers with children under the age of 17 at home.

Las Vegas small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

  • 48% more likely to take a family vacation
  • 25% more likely to purchase a car or truck
  • 80% more likely to buy furniture
  • 86% more likely to purchase a major appliance
  • 17% more likely to buy a mattress
  • 147% more likely to buy a new house/condo
  • 165% more likely to purchase a boat
  • 25%% more likely to buy carpeting/floor coverings
  • 58% more likely to move
  • 39% more likely to look for a new job
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