Advertise In Vegas Advertise In Vegas

Does Anyone Listen To Las Vegas Radio At Night?

Mar 9, 2021 4:58:52 PM / by Larry Julius

Each week, according to Nielsen, more than 1.5 million adult consumers tune-in to a Las Vegas radio station. This is significantly more than watch local TV or cable. More than stream video channels like Netflix or Hulu. More than read local newspapers. More than use Facebook or Instagram. More than listen to online audio services like Pandora and Spotify.

But almost everyone knows (including many who advertise on Las Vegas radio) that consumers only listen to local radio stations during the day. Right? Wrong!

According to Nielsen, 48% of local consumers listen to Las Vegas radio stations each week between 7:00pm and 12:00am. This is a larger audience than Pandora, Spotify, and Instagram combined reach during an entire week.

For Las Vegas small business owners, radio's immense nighttime audience offers a unique value proposition.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, time of day, prime time, las vegas small business owner, effective radio advertising, advertise at night, small business, small business marketing, effective advertising, radio listening

Advertising  On Las Vegas Radio At Night Proves To Be A Sound Decision

Oct 1, 2019 3:16:00 PM / by Larry Julius

Is advertising on the radio just a day job for Las Vegas small business owners?  

Thousands of local companies depend on radio advertising to market their goods and services. But, many of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

Last week, for instance, 1,502,898 adult consumers tuned-in to their favorite Las Vegas radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, logged-on to social media sites like Facebook, or streamed audio from Pandora and Spotify.

Read More

0 Comments Click here to read/write comments

Topics small business owner, advertise in las vegas, dayparts, time of day, best way to advertise in las vegas, value, advertise at night

Receive Great Advertising Advice Direct To Your Inbox...

Advertise On Las Vegas Radio

Recent Posts

Our Social Media