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Online Advertising In Las Vegas: How Much Will Be Spent in 2022?

Jan 21, 2022 10:54:52 AM / by Larry Julius

Las Vegas area business owners are expected to spend $487 million advertising online in 2022. This, according to Borrell Associates, a company that tracks advertising expenditures across the country.

Borrell's forecast indicates that almost 50% of Las Vegas's online expenditures will be in the form of paid search. The most recognizable type of this advertising is the paid ads that appear adjacent to the results of almost every search query on Google, Yahoo, and Bing.

Borrell's forecast also indicates that approximately 26% of online expenditures will be in the form of display advertising. This consists of traditional banner ads that appear across millions of websites and apps, including social media platforms like Facebook and Instagram. According to, the average Las Vegas area consumer is served more than 1700 of these ads per month.

Video advertising in Las Vegas is forecast to account for 23% of all online ad dollars in 2022. Like search and display, millions of websites can support this type of advertising. This includes sites, apps, and platforms like YouTube, Roku Channel, Hulu, Paramount+, and most social media sites.

The remainder of online advertising dollars is expected to be spent on audio advertising, including streaming sites like Pandora and Spotify; or email marketing campaigns.

So many Las Vegas business owners are investing a large portion of their marketing budgets into online advertising because that's where their customers are.
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Topics online advertising, internet advertising, digital advertising, social media advertising, streaming audio, social media, Streaming Video, ad spending, streaming media, advertising options, streaming TV, sem, search engine marketing, display advertising

How Much Do Las Vegas Business Owners Spend on Advertising?

Apr 16, 2021 11:36:58 AM / by Larry Julius

Now is a crucial time for Las Vegas small business owners to advertise.  

According to the Conference Board, consumer confidence has surged to 110, the highest it has been since the onset of the pandemic last March.  The index has bounced back from a low of 89.6 in February. 

Moving forward, Nevada business owners can expect buyer optimism to remind high.

“The recovery in consumer confidence is set to continue in the coming months, buoyed by the combination of improving health conditions and wider vaccine distribution,” said Lydia Boussour, lead U.S. economist at Oxford Economics. “This should support hearty consumer spending and pave the way for a mini-boom in economic activity this spring and summer.”

As Las Vegas consumers gain confidence, they are expected to unleash the record $9.1-billion in personal savings amassed during the pandemic. This number is based on figures reported by Barron's in November. 

This combination of consumer confidence and the cache of cash-on-hand has led the National Retail Federation (NRF) to forecast a 7% increase in retail spending in 2021 versus last year.

To claim a significant share of the expected spending tsunami, Las Vegas business owners plan to boost advertising investments this year.

According to Borrell Associates, a company that tracks advertising trends across the country, Las Vegas business owners are expected to spend $995 million to advertise the goods and services they sell. This represents an 8.7% increase versus last year.

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Topics reach, return on investment, roi, small business advertising, small business owner, radio advertising, las vegas small business owner, effective radio advertising, best way to advertise, reach and frequency, advertising on a budget, small business, small business marketing, advertising reach, ad spending

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